We recognize that the rising cost of higher education is making it increasingly difficult for some students to pursue their academic goals. Because we firmly believe that supporting our youth is key to our community's future success, The Sedona Group awards three exceptional high school seniors who exemplify the 4 attributes of SOAR (Strength, Optimism, Achievement, and Resolve) $5000 EACH! We hope that a little financial assistance can help those students who are seeking to further their education, whether through a university, college, or vocational/technical training—we want to help!
Kyle John, the late son of The Sedona Group's President and CEO Rick John, developed the SOAR concept. During Kyle's battle with Ewing's Sarcoma, a rare form of cancer, he developed the theme for this award as part of Sedona's 25th anniversary. Although Kyle sadly lost his battle at 27, the SOAR scholarship has come to represent his legacy. Kyle's life embodied the attributes of SOAR, which is why we seek students who show similar Strength, Optimism, Achievement, and Resolve when facing their life challenges.
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